Gen Z students, we are always trying to accommodate societal expectations, causing us stress, anxiety, or depression. Struggling with relationships with other people and self-image issues are two of the many consequences expectation can create. I’ve always wanted to hear openly about these problems, with no filter and an honest opinion, and I found it on Emma’s podcast, Anything Goes.
Who is Emma Chamberlain?
Emma Chamberlain is a lifestyle blogger whose self-titled YouTube channel has collected over 10 million subscribers via vlogs, lookbooks, DIYs, hauls, and more. Emma released the podcast, Stupid Genius, which reached no. 1 in 50 countries. She later rebranded her podcast to Anything Goes.
In Anything Goes, Emma shows the same personality as in her YouTube videos: authentic, fresh and with no filters, and that’s why she is one of the most acclaimed internet personalities. As its proper name says, Emma talks about different topics from relationship advice, failure, or fears.
Why it works
What makes Emma different is how she exposes all these topics (even herself) to help others struggling with the same thing. She is transparent and openly talks about all the experiences she has been through in her life for an hour, with no interruptions or cuts, like you were talking to a friend, which makes the interaction even more closer.
Emma’s podcast has become so powerful to our generation because seeing someone talking about the same issues we experience and struggle with every day is so rare. We are not used to seeing influencers sit down and talk about actual problems because we idealize the idea that everything is perfect in front of a camera.
Marta is an English language and literature student passionate about books and writing in her final year of university. When Marta isn´t writing, she convinces herself to read one more chapter, but finishing the book instead.