About

We’ve got the sitch. 

Built from one optimistic woman’s 2019 pipe dream, Beyond Archetype is a digital platform that houses candid essays, helpful tips and tricks and the latest news in the entertainment industry.

We’re dedicated to informing dreamers as they navigate their unique journeys and fulfill their souls’ purpose. 

Our storytellers turn big topics into digestible bites that remind our audience that they’re more than their inner battles, and pushes them to identify what makes them feel the fullest and sparks true joy. Our readers have their quirks and hobbies alike that define them, and if we can help it, they’ll never feel alone.

At our core, we want to transform the stigma against “negativity.” The media we consume is important, and we value showing every side of the world around us, the good and the bad. We write about everything from the best niche playlists to listen to on Spotify, to the distress of getting played while apartment hunting.

For the people, by the people, we are not restricted or boxed – we go beyond any archetype that’s been force fed.